Top Keywords/Phrases People Would Use To Search For Your Products & Services - Top Of The Sales Funnel Think of the keywords or phrases someone would use to search for your products/services when they are just starting their research in your industry. Example: What is the price of a new vehicle? What vehicles get the best gas mileage?
Top Keywords/Phrases People Would Use To Search For Your Products & Services - Bottom Of The Sales Funnel Think of the keywords or phrases someone would use to search for your products/services when they know exactly what they want out of your industry. Example: How much is a 2023 Ford F-150? What accessories come with a stock Ford F-150? Where Can I Find A Ford F-150 Near Me?
Top Keywords/Phrases People Would Use To Search For Your Products & Services - Middle Of The Sales Funnel Think of the keywords or phrases someone would use to search for your products/services when they are figuring out exactly what they want out of your industry. Example: Which pickup trucks have the best safety rating? Is Ford a good brand of trucks? How much do Ford trucks sell for?
Top Competitors - National/Regional/Local Even though one or all may apply to you, it is important that we know and understand who your competitors are on every level because once we can see what the competition is doing then we can position you or your business for success.
Target Audience - Who Is Your Dream Customers? Be as specific as possible! Every businesses ideal customer is different and the more we know about them the better.
Target Location - Where Do You Want To Focus Your Marketing Efforts? Country, Region, State, County, City, Zip Code, Etc.
What Are Your Goals For This Project? Gain leads or sales, brand recognition, increase your social following?
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