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Digital Marketing

Digital marketing is the actions you take to promote your business online by using a variety of digital platforms and marketing strategies to capture your audience.  Having a professional website is a great start to marketing your business in a digital world, but is it enough?  No matter how engaging your website is or how well it is optimized for user experience, it will not help you achieve your business goals unless you are able to drive users and potential customers to your website, landing page, or sales funnels.

The recent development of physical and digital technology has given business owners unlimited potential when it comes to marketing their business online.  The innovation of smartphones, tablets, and notebooks has given everyone the opportunity to easily stay connected with each other.  The fact that people can visit websites, check texts and emails, updates their social media pages, and purchase products on their phones have made it easier than ever for marketers to reach out and communicate with their audience.

Business owners and marketers have the opportunity to launch, grow, and scale their business online. But without the right strategy, they can still fall short.  Without understanding your target market and where they reside within the digital world, you will find yourself wasting time and resources without anything to show for it.  No matter what your business goals are, if you cannot reach your audience effectively you will not see your desired results.

Digital Marketing Services

Digital Advertising

Digital Advertising is the fastest way to grow your business online.  Paying to display ads through various platforms gets your advertisements in front of your customers.  These platforms allow you to target your specific target market so you can deliver the right ad, to the right person, at the right time.

We help businesses maximize their marketing efforts by creating scaleable ad campaigns that increase their ROI on their marketing budget.  Effectively letting their ad budget grow within itself.

Facebook/Instagram Marketing

We create intricate ad campaigns that incorporate stunning visuals and videos to capture your audience’s attention to promote your company, increase user engagement, and gain additional sales.

LinkedIn

LinkedIn is a great place for B2B businesses to connect and find new customers. LinkedIn allows you to easily connect and message prospective clients and create image/video ads to target your target audience.

Google AdWords

Google AdWords is the best way to get traffic to your site.  You can pay for the keywords and phrases your customers will use in order to search for your products or services. Utilizing AdWords will put your business’s search ad in the top 3-5 search results making your ad one of the user’s top choices.

Google AdSense

Utilize Google’s Network of connected websites that offer AdSense Space on their website. Giving you the ability to target your customers throughout the entire digital world.

Search Engine Optimization

Search Engine Optimization is the best way to organically grow your website.  SEO is about optimizing your website’s pages, content, pictures, and how your website is developed to allow search engines like google the best chance to understand your business.

SEO is a long-term strategy that helps you perpetually get organic traffic or traffic you didn’t have to pay for.  You want your website to be in the top 5 search results without having to pay for digital ad space because if you are not in the top 5 search results for your company’s top keywords, odds are that you are losing consistent traffic to your competitors.

Research & Analysis

It is important to do thorough research on the keywords and phrases you use throughout your website and how they rank amongst competitors.

Onsite Optimization

Ensure that all of your links, tags, and content are optimized so search engines like google can easily understand and interpret your site.

Off-Site Optimization

Optimize your business presence on strategic sites, platforms, and relevant directories to increase the search engine’s trust in your company.

SEO Reporting

Provide recurring reports about where you stand with website traffic, keyword and phrase rankings, as well as competitor analysis.

Social Media Marketing

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Youtube

Social Media has given consumers the opportunity to follow, research, and connect with the topics they enjoy or are curious about.  This has given business owners the opportunity to find the niches within social media platforms that cater to their business needs.  They can connect with potential customers by creating content that resonates with their audience.

Most social media platforms are free to join and cost nothing to create posts for your audience.  You have the ability to pay for advertising on some of these platforms, but it is not a requirement to effectively grow your social media presence.  Figuring out what to post and when to post it is where the real strategy lies.  If you are not posting enough content you may lose your audience’s attention and if you post too much you may lose or annoy your audience to where they drown out your message or worse, they will unfollow or block you.  That is why building the right social media strategy is crucial to effectively use social media marketing to your advantage.

Content Marketing

Blog Articles

Create blog articles to provide your audience with insight and feedback to inform your customers why you are the leader in your industry.

Email Marketing

Create newsletters and email blasts to keep your customers up-to-date on your company and give them exclusive offers and promos to build brand loyalty.

Website Content

Create captivating headlines and cotent throughout your site to help grab the audience’s attention to convert web users into customers and followers.

SMS Text Marketing

Create SMS text campaigns to instantly reach your audience to entice them into making a purchase or remind them of an upcoming event.

Review Management

Review Management is where you develop strategies to increase the likelihood of your top customers giving you high-quality reviews.  It doesn’t matter what business you are in; reviews have become a large part of the buying process.  Whether we are deciding on which contractor to use or which product will fit our needs, we will take a look into the reviews to get a more in-depth look at how previous customers have viewed a company, service, or product.

When it comes to reviews, you are not only going to want quality 4 to 5-star reviews, but you are going to want as many as you can.  Just having a 5-star rating is not enough.  Your company may have a 5-star rating but if you only have 4 total reviews and 2 of them are obviously your friends or family, your 5-start rating isn’t going to have the same impact as a company that has a 4.8-star rating and has over 1,000 reviews.  Even though the company with a 4.8-star rating has a lower score than you, the number of total reviews gives customers a better indication of trust for that company. That is why getting quality and quantity is important when it comes to reviews on your company because it may be the deciding factor of why a customer chooses you over your competitor.

Quality Reviews

Having high-quality reviews helps your customers gain confidence in your company which will increase the likelihood of them becoming customers.

Increase Reviews

Having a high-star rating is important but if you only have a handful of reviews, then customers will not have the same confidence in your company as if you had 100 reviews.

Mitigate Bad Reviews

Prevent the opportunity of receiving a bad review and gain the opportunity to help an unhappy customer by learning where you went wrong and what you can do to fix it.

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